get your shit together world cleanup

If you have been following us for a longer time then you probably already know, that environmental issues are really close to our hearts. We have been looking for different ways how we can contribute to a clean environment and do our part as a company, yet we couldn’t find the perfect partner for that. Until we noticed that answer had been in front of our eyes the entire time: Let’s Do It Foundation & World Cleanup Day! 

We are so excited to announce that from now on every bottle of ÖselBirch that YOU purchase will support the effort of cleaning the world and keeping it clean!  

Per every bottle of ÖselBirch sold we donate 3 cents for the World Cleanup Day

With every bottle you help to make the world a cleaner and better place for us all! 

The Let’s Do It movement was born 10 years ago in Estonia, when 4% of the population came out to clean the entire country of illegally dumped waste, in a matter of hours. This captured the imaginations of people worldwide, who were inspired to follow suit with the same ambitious ‘one country, one day’ formula.

Three fingers up for World Cleanup Day

Put three fingers up to make a ‘W’, to show your support for the movement.

Why ‘W’? Because we want a World Without Waste. And We, the Whole World, must join together to make this happen!

Post your #threefingersup photos on social media with pride, and help raise awareness about  #worldcleanupday.

Let’s make this viral – share your W with the World today!

World Cleanup Day is already on 15th of September! Sign up to volunteer and clean up the world!

More information about how you can participate at a cleanup visit: